Typecon Axis:
Typography Conference

Typecon Axis, a conference brand development project located in Printer's Row, Chicago, aimed to redefine typographic art in the city. By merging print history with contemporary design, they created an immersive experience for font enthusiasts and designers. Leveraging the area's heritage, Typecon Axis crafted a brand identity that celebrated Chicago's printing legacy. They generated assets like tickets, ads, and badges, each capturing the event's vibrancy. These collectible tickets showcased the fusion of history and modernity, while the advertisements attracted attention with their vibrant designs. The participation badges also served as works of art, symbolizing the mix of tradition and innovation. Typecon Axis successfully blended typography with Printer's Row cultural fabric, becoming a hub for design enthusiasts.